The mission is to be a leading, preferred service provider to the customers, and Aim is to achieve leadership position by building an innovative, enterprising and technology driven organization which will set the highest quality of products and business ethics.
 To exceed customer expectation in the processing, distribution and marketing of safe, tasty and high quality fruit products from seed to shelf.
 To based our operation on values, commitment, experience and knowledge of our people, partners and investors.
 To create, control and monitor the quality and origin of the crops by constant
 value addition to the farmers and dealing with the challenges presented by the current
market scenarios.